Pengaruh Estetika Visual dan Personal Branding Terhadap Social Currency Content Creator TikTok di Indonesia

Authors

  • Hendi Thamrin Universitas Bunda Mulia

DOI:

https://doi.org/10.62383/filosofi.v1i3.246

Keywords:

Visual Aesthetics, Social Currency, Personal Branding, Content Creators, TikTok Indonesia

Abstract

This study examines the influence of visual aesthetics and personal branding on the and social currency of TikTok content creators in Indonesia. Utilizing a quantitative methodology, this research assesses the relationship between the visual quality of content and its ability to generate social currency, as well as the impact of these variables on personal branding development. The study sample consists of randomly selected TikTok content creators. Data were collected via online questionnaires and analyzed using regression techniques. The findings are expected to provide insights for content creators on strategies to enhance visual aesthetics to maximize the effects of social currency and strengthen personal branding on digital platforms.

References

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Website

World Population Review. (2024). TikTok users by country. Retrieved from https://worldpopulationreview.com/country-rankings/tiktok-users-by-country.

Published

2024-07-19

How to Cite

Hendi Thamrin. (2024). Pengaruh Estetika Visual dan Personal Branding Terhadap Social Currency Content Creator TikTok di Indonesia. Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya, 1(3), 267–282. https://doi.org/10.62383/filosofi.v1i3.246

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