Manajemen Public Relations dalam Mengelola Reputasi pada Organisasi PERHUMAS
DOI:
https://doi.org/10.62383/filosofi.v2i2.608Keywords:
Management Public Relations, Organization, ReputationAbstract
This study examines PERHUMAS's strategies in managing its reputation as a leading organization in public relations, amidst the dynamics brought by the emergence of the IPRA and PR Indonesia. Using a descriptive qualitative approach, the research relies on in-depth interviews and observations involving relevant informants. In the identification and planning phase, PERHUMAS utilizes social media, media monitoring, and media listening while collaborating with other parties. Their strategies are based on the organization's vision, mission, values, and code of ethics. Daily activities include routine monitoring, while long-term efforts position PERHUMAS as a benchmark for public relations practices and an educator for PR professionals. The action and communication phase involves programs such as national and international forums, accreditation, competency development, and positive image-building campaigns. PERHUMAS prioritizes transparent, structured, and sustainable communication. In the evaluation phase, the focus is on impact and feedback using the AMEC Integrated Evaluation Framework and Customer Satisfaction Index surveys. These results assist in measuring success and refining reputation management strategies.
References
Ahmad, D. (2018). Manajemen public relations dan reputasi organisasi Lembaga Amil Zakat Dompet Dhuafa. Nyimak Journal of Communication.
Amanda, M. (2020). Strategi public relations dalam meningkatkan citra perusahaan. PARINKRAF.
Ardiansyah, Risnita, & Syahran, J. (2023). Teknik pengumpulan data dan instrumen penelitian ilmiah pendidikan pada pendekatan kualitatif dan kuantitatif. IHSAN: Jurnal Pendidikan Islam.
Argenti, P. A. (2023). Corporate communication (8th ed.). McGraw-Hill Education.
Blackstad, M., & Cooper, A. (1995). The communicating organism. IPD Publications.
David, G., & Chiciudean, I. (2013). Consideration on using the situational crisis communication theory in the crisis communication planning activities. National University of Political Studies and Public Administration, Communication and Public Relation Faculty. http://journal.dresmara.ro/issues/volume4_issue1/17_david_chiciudean.pdf
Doorley, J., & Garcia, H. F. (2015). Reputation management: The key to successful public relations and corporate communication (3rd ed.). Routledge.
Firman, M. (2024). Strategi public relations Unilever Indonesia dalam menjaga reputasi pasca isu boikot pro-Israel. Jurnal Ilmiah Ekonomi dan Manajemen, 2(6).
Fombrun, C. J. (1996). Reputation: Realizing the value from the corporate image. Harvard Business School Press.
Fombrun, C. J., Gardberg, N. A., & Sever, J. M. (2000). The reputation quotient: A multi-stakeholder measure of corporate reputation. The Journal of Brand Management, 7(4), 241–255.
Hardjana, A. A. (2008). Komunikasi dalam manajemen reputasi korporasi. Jurnal Ilmu Komunikasi, 5(1).
Ika, L. (2021). Teknik pengambilan sampel purposive dan snowball sampling. Jurnal Kajian, Penelitian & Pengembangan Pendidikan Sejarah.
Kukuh, S. (2018). Manajemen publik relasi. Umsida Press.
Maulida. (2024). Manajemen humas lembaga pendidikan Thursina Islamic Boarding School Malang dalam mewujudkan reputasi internasional (Master's thesis, UIN Malang).
Maulidyah, A. R. (2016). Humas di lembaga pendidikan Islam (Studi tentang strategi lembaga pendidikan Islam dalam pengembangan kehumasan di SMU 01 Muhammadiyah Gresik). Jurnal Pendidikan Islam, 2.
Miftakhul, J. (2020). Public relations di Bebibyur Spa. https://www.researchgate.net/publication/Public_Relations_di_Bebibyur_Spa
Nani Nurani, M. (2024). Public relations dan kehumasan: Penerapan di lembaga publik, kesehatan, dan industri. Sonpedia Publishing Indonesia.
Nursapia, H. (2020). Penelitian kualitatif. Wal Ashri Publishing.
Roper, S., & Fill, C. (2012). Corporate reputation: Brand and communication. Pearson Education Limited.
Seruny, E., & Tamburian, H. H. D. (2019). Manajemen public relations Mall @ Alam Sutera dalam membangun reputasi. Prologia, 2(2).
Silaen, N. R. (2021). Kinerja karyawan. Widina Bhakti Persada.
Sirajuddin, S. (2017). Analisis data kualitatif. Pustaka Ramadhan.
Siregar, R. T. (2021). Komunikasi organisasi. Widina Bhakti Persada.
Sung, M., & Yang, S. U. (2008). Toward the model of university image: The influence of brand personality, external prestige, and reputation. Journal of Public Relations Research, 20(4), 357–376. https://doi.org/10.1080/10627260802153207
Supriani, Y. (2022). Implementasi manajemen humas dalam meningkatkan mutu madrasah. JIIP-Jurnal Ilmiah Ilmu Pendidikan.
Umar, S., & Miftachul, C. (2019). Metode penelitian kualitatif di bidang pendidikan. Nata Karya.
Wilcox, D. L., & Cameron, G. T. (2017). Public relations: Strategies and tactics. Pearson Education.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
