Perancangan Desain User Interface (UI) Website Nava Rent Car
DOI:
https://doi.org/10.62383/abstrak.v2i5.930Keywords:
Car Rental Website, Design Thinking, SWOT Analysis, UI Design, User ExperienceAbstract
Nava Rent Car is a car rental service business located in Batam. Many customers have complained about the difficulty in making reservations and obtaining detailed information about the vehicles and services offered. To address this issue, the author designed a more informative, functional, and appealing User Interface (UI) website to support the marketing of services. This design was developed using the Design Thinking method with SWOT analysis techniques. This approach was chosen because it focuses on the user, helping to deeply understand their needs, desires, and problems. The Design Thinking process consists of five steps: empathizing to understand the user's problems, defining the problem, ideating solutions, prototyping, and testing the design for user feedback. The result is a high-fidelity website prototype that illustrates the user flow and measures how well the design meets user needs and provides an optimal experience. Feasibility testing showed positive responses, especially regarding the interface design, clarity of vehicle information, and available features. It is expected that this design will help Nava Rent Car enhance its marketing strategy and expand its business reach.
References
Alviano, M., Trimarsiah, Y., & Suryanto. (2023). Perancangan aplikasi penjualan berbasis web pada perusahaan dagang Dendis Production menggunakan PHP dan MySQL. Jurnal Ilmiah Komputer (JIK), 14.
Apiary Academy. (2024, June 30). Apa itu empathy mapping dan kegunaannya? Apiary Academy. https://academy.apiary.id/blog/apa-itu-empathy-mapping-dan-kegunaannya
Dzulfikar, M. Z. (2024). Belajar UI/UX otodidak (R. A. Putri & R. A., Eds.; 1st ed.). Makassar: PT. Nas Media Indonesia.
Febrianto, F., & Andhika, W. (2021). Penggunaan metode user persona dalam upaya penambahan kebutuhan fitur learning management system. Jurnal Syntax Admiration, 2(7), 1245–1256. https://doi.org/10.46799/jsa.v2i7.274
Haidar, A. Z. (2024). The role of visual design in building brand image to increase consumer loyalty in the digital era. Side: Scientific Development Journal, 1(2), 49–53.
Haryoko, S. (n.d.). Penerapan sistem human computer interaction (HCI) pada website e-learning.
Jamilah, Y. S., & Padmasari, A. C. (2022). Perancangan user interface dan user experience aplikasi Say.Co. Jurnal Desain Komunikasi Visual, 9(2), 73–78.
Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson Education Limited.
Mootee, I. (2013). Design thinking for strategic innovation (pp. 1–204). Wiley.
Pressman, A. (2019). Design thinking: A guide to creative problem solving for everyone. Routledge. https://doi.org/10.4324/9781315561936
Prasetya, A. F., Sintia, S., & Putri, U. L. D. (2022). Perancangan aplikasi rental mobil menggunakan diagram UML (Unified Modelling Language). Jurnal Ilmiah Komputer Terapan dan Informasi, 1(1), 14–18.
Ramadya, I. A., Wijoyo, S. H., & Perdanakusuma, A. R. (2022). Perancangan user experience pada situs web Rumah Sakit Umum Asri Purwakarta dengan menggunakan metode Human Centered Design (HCD) dan User Experience Questionnaire (UEQ). Jurnal Pengembangan Teknologi Informasi dan Ilmu Komputer, 6(3), 1196–1207.
Soedewi, S., Mustikawan, A., & Swasty, W. (2022). Penerapan metode design thinking pada perancangan website UMKM Kirihuci. Visualita, 10(2). https://doi.org/10.34010/visualita.v10i02.5378
Strauss, J., & Frost, R. (2014). E-marketing (7th ed.). Pearson.
Subagia, R. (2020). Sistem informasi rental mobil berbasis web. Jurnal Perangkat Lunak, 2(2), 94–100. https://doi.org/10.32520/jupel.v2i3.1113
Suryatman, T. H., Kosim, M. E., & Samudra, G. E. (2021). Perencanaan strategi pemasaran dengan analisis SWOT dalam upaya meningkatkan penjualan sepatu Adidas di PT. Panarub Industry. Journal Industrial Manufacturing, 6(1), 43–56. https://doi.org/10.31000/jim.v6i1.4117
Wibowo, M. R., & Setiaji, H. (2020). Perancangan website bisnis Thrifdoor menggunakan metode pendekatan design thinking. Automata, 1(2).
Yuhefizar. (2008). 10 jam menguasai internet. Jakarta: Elex Media Komputindo.
Yulianto, A., & Putri, I. G. A. A. A. (2024). Semiotic analysis of Twitter logo change to logo X: User interface (UI) design and user psychological perspectives. Brilliance: Research of Artificial Intelligence, 4(1), 237–244. https://doi.org/10.47709/brilliance.v4i1.4037
Yulianto, A., Gunawan, D. K., Putri, I. G. A. A. A., Keban, K. K., & Khaer, A. F. D. (2024). Analysis UI website design based on local wisdom visual for green economy education on Javara website. Brilliance: Research of Artificial Intelligence, 4(2), 948–955. https://doi.org/10.47709/brilliance.v4i2.5375
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Abstrak : Jurnal Kajian Ilmu seni, Media dan Desain
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
